HAE YONG (ABOUT)

Pur Premium Denim is a celebration of femininity at its finest.  Boasting nearly two decades of experience in the denim industry, creator Heather Yoon possesses the knowledge, skills and creative passion needed to create a truly remarkable high-quality denim line. Heather brings a fresh perspective to the classic jeans with her clothing line’s perfectly calculated fit and uniquely Pur design.

Pur Premium Denim pays tribute to the classy, chic and fabulous woman. Using meticulously selected fabrics based on comfort and quality, Pur Premium Denim is known for its soft luxurious feel.   Pur Premium has spared no costs, in fabric nor construction to achieve a truly premium product. 

Heather’s main premise for design comes from her belief that all women would like their bodies to look better, and what better medium than the Jean – the Millenium’s New Girdle – to achieve this?

With this core belief, Heather has created jeans for the petite woman, the curvy woman and the tall lean woman with hopes that their Pur Premium Denim style will help each individual achieve their desired look.  With Basic offerings including: skinny, flared and boot cut shapes along with fashion styles including: super distressed washes, funky overalls, sexy shorts and demure trenches, Pur Premium Denim delivers a full denim collection lacking in nothing.  This luxury denim line is geared not towards a certain type of woman, but towards every woman.

The possibilities with denim are endless as Heather states, “When it is done right, no other garment can quite compare to the way a denim piece can make a woman look. A denim piece is an effortless way to look both stylish & powerful, for you never look like you tried too hard”…

PUR was designed not just for the Denim Afficionado, but also the women who’ve not traditionally worn denim, with pieces like the Trousers, Skirts, Dresses, and Jackets, to ease her into the world of Denim...

What nature didn’t give you, a Pur can.